WFN — [WANTED-FOR-NOTHING]

tech & design consultancy

Diverse Team
Strategic Thinking
Quality Relationships

West Hollywood 750 N San Vicente Blvd Ste 800 West Hollywood 750 N San Vicente Blvd Ste 800

Back to work

Direct
Avenue

Design Development Strategy

PROJECT

Client: DIRECT AVENUE
Type: Information Site
Year: 2023

SERVICES

—Strategy
—Creative direction
—UX/UI design
—Website
—Wordpress

Challenge:

Direct Avenue had an outdated website that was not representing their tech-centric brand adequately and offered a subpar user experience. Catering to performance-driven clients with precise objectives introduced additional complexity.

Solution:

Our proposal was to focus on streamlining the content structure and modernizing the design to reflect industry standards and Direct Avenue’s commitment to technology. By enhancing navigation and spotlighting the team’s technological expertise, along with showcasing significant projects and clients, we aimed to elevate credibility and optimize user journey and sales funnel.

Video: Direct_Avenue_1st

Video: Direct_Avenue_2nd

Video: Direct_Avenue_3rd

Result:

The website transformation has successfully realigned Direct Avenue's online presence with its tech-forward brand identity, significantly improving the user experience for performance-oriented clients.

directavenue.com