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Flock
Freight

Design Development Strategy

Project

Client: Flock Freight
Type: Informational site
Year: 2021

Services

—Tech Consultancy
—UX/UI Design
—Website
—Illustration Design
—WordPress

Challenge

Create a strategy to differentiate Flock as a leading technology-based shipping company from the traditional logistic businesses. Flock’s freight shipping platform uses patented technology to find and fill trucks’ empty spaces–moving goods terminal-free with more accuracy and fewer emissions.

Illustration of a truck with boxes, explaining Flock Freight's shipping practices

Illustration of a dashboard UI with data points

Responsive web design of Flock Freight's website

Solution

We suggested a digital strategy that communicates how Flock Freight’s algorithm adds value to both shippers and carriers. Our team focused on highlighting the key features of the software and iterated the UX multiple times to ensure that the audience can quickly understand and convert.

B2B website design for logistics SaaS company Flock Freight

Graphic design of a man sitting on a green cube while working on a laptop

Video: Flock Freight logistics website design

Screen recording of a user scrolling through flockfreight.com's new website design.

Video: Flock Freight SaaS website design

Screen recording of a user scrolling through flockfreight.com's new saas website design.

Modern UI/UX website design for B2B SaaS shipping company

Video: Flock Freight B2B UX website design

Screen recording of a user scrolling through flockfreight.com's new UX design.

Result

During our involvement, after the new digital identity launched, Flock Freight received series B and series C rounds of funding, a combined of over $150+ million from Google Ventures, Softbank and Volvo. The company was selected for the CNBC Disruptor 50 list for 2021.

flockfreight.com