Golden
State Art

Design Development eCommerce Strategy Web application

Project

Client: Golden State Art
Type: eCommerce & Web Application
Year: 2021

Services

—Strategy
—Tech Consultancy
—UX/UI Design
—Web Application
—Product Configurator
—eCommerce
—3D Rendering

Challenge

Review the current eCommerce site from a tech and design perspective and advise how to improve the platform. Specific focus areas were around inventory management, integrations, internal operations, and general features and usability.

Banner created for artist website design

Responsive web design of Golden State Art's website

Solution

We proposed a revamped UI design and efficient platform solution. In order to make the purchase journey seamless and more accessible, our team created a well-structured catalog and streamlined checkout process. Additionally, we provided more flexibility for customers by allowing them to order products in non-standard size and color combinations.

Ecommerce website design with filters for artist webshop

Video: Golden State Art eCommerce website design

Screen recording of a user scrolling through goldenstateart.com's new website design.

Video: Golden State Art eCommerce UI design

Screen recording of a user scrolling through goldenstateart.com's new ecommerce UI design.

Straightforward UX on artist webshop designed by Wanted For Nothing agency

Website development for product pages on artist ecommerce store

Custom ecommerce product builder tool developed by Wanted For Nothing agency

Video: Golden State Art webshop design

Screen recording of a user scrolling through goldenstateart.com's new webshop design.

Result

After the new eCommerce launch, the amount of online sales and recurring purchases increased significantly. The custom product builder tool played a major role in driving sales, as it allowed customers to order Golden State Art products in any custom size, color, and type. The newly-built platform greatly improved the efficiency of internal operations by providing reporting, integrations, and APIs for the internal ERP, CRM, and marketing systems.

goldenstateart.com