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Brookfield
Properties

Design Development Strategy

Project

Client: Brookfield Properties
Type: Informational site
Year: 2021

Services

—Strategy
—Tech Consultancy
—Creative direction
—UX/UI Design
—Motion Graphics
—Website

Challenge

Design a website that on the one hand informs and attracts key audiences of the opportunities that exist for retail, entertainment, lifestyle, dining and events, and on the other hand provide a platform for tenants to share information with consumers.

Graphic design illustration of Manhattan West in New York City

Skyscrapers of Manhattan West in New York City

Responsive web design of Manhattan West's website

Solution

We proposed a fun and engaging website that provided tailored information for both B2C and B2B audiences. Besides addressing the key target groups, we focused on defining and implementing all core functionalities such as reservations, appointment booking, interactive map for directory, concierge chat.

Giant lemons over New York City, an illustration for Citrovia installation at Manhattan West

Illustration of yellow and purple lemons

Video: Brookfield properties Manhattan West website design

Screen recording of a user scrolling through manhattanwestnyc.com's new website design.

Video: Brookfield properties real estate website design

Screen recording of a user scrolling through manhattanwestnyc.com's real estate website design.

Manhattan West website design featuring an event calendar

Video: Brookfield properties custom animation website design

Custom airplane animation circling One Manhattan West on manhattanwestnyc.com's website.

Result

The new website offered a seamless experience for Brookfield's audiences. The users were able to easily find information and navigate across different topics. Increased site traffic in correlation with foot traffic, and increased reservations for F&B tenants.

manhattanwestnyc.com