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Nissin
Foods

Design Development eCommerce Strategy

Project

Client: Nissin Foods
Type: Informational Site & eCommerce
Year: 2023

Services

—Strategy
—Tech Consultancy
—Creative Direction
—UX/UI Design
—Motion Graphics
—Website
—eCommerce
—Shopify
—Amazon
—WordPress

Challenge

Reimagine the Nissin Foods and Fan Store sites. The continuously growing product lines needed a place that is easy to manage, maintain and where products can be presented in a well structured and strategic way.

Two bowls of Nissin ramen noodles with chicken, egg and broccoli

Graphic design of Momofuku Ando's portrait

Responsive web design of Nissin Foods' website

Solution

We proposed a highly functional and integrated site with strong focus on developing user flows that create storytelling and excitement, while keeping the established and well-known brand elements.

Nissin Foods fan store website design created by Wanted For Nothing agency

Graphic design of a takeaway box and chopsticks

Black and white picture of Momofuku Ando

Video: Nissin Foods home page website design

Screen recording of a user scrolling through Nissin.com's new homepage website design.

Video: Nissin Foods UX/UI website design

Screen recording of a user scrolling through Nissin.com's updated UX/UI design.

Nissin Foods' new website with redesigned UX/UI

Web design of Nissin Foods' store locator

Product page on Nissin Foods' website featuring various Cup Noodle flavors

Video: Nissin Foods eCommerce website design

Screen recording of a user scrolling through Nissin.com's new ecommerce website design.

Result

The outcome was an easy to navigate, yet robust website that features detailed insights into both Nissin Foods and its products, as well as a space to engage with the brand. We also streamlined the shopping experience with new UX/UI design, a reimagined eCommerce fan-store and Amazon store.

nissinfoods.com